The two designers, Torsten Heine and Alexander Barré, discovered the traditional brand ZEHA at the turn of the millennium and founded ZEHA Berlin in 2002.
The company had not been operating there since 1993.
They launched their first sneaker collection on the German market a year later and became so successful that ZEHA can now count on an international customer base.
Modern designs with great workmanship and high quality are in high demand.
With the retro look of the "Carl Häßner Meisterschuhe" line they finally hit the nerve of the young design fans.
East German school sports shoes have appeared in our cities, spreading the joy that well-known designs can sometimes accompany an improved quality of workmanship in new editions.
Far away from Berlin, in the Thuringian town of Weida, Carl Hassner founded the Zeha leather manufacturing facility for ladies' and men's shoes in 1897. The golden twenties were then like a dance on a volcano, with coffee house culture and varieté nights. Zeha shoes were popular among Berlin artists and the big city bohemians in the 1920s: quality and sophistication turned the shoe variations into objects of desire.
In the 1950s Carl Hässner rebuilt the company, and the division of Germany and the founding of the former GDR are changes that Carl Hässner now has to contend with. With the right instincts, he puts all his faith in sports shoes and risks a new start.
In 1954 he registered the Zeha sports shoe with the two double stripes as a trademark. This was the actual birth of the Zeha Berlin Sneakers.