Michael Braungart: Umweltschutz? Ameisen sind uns überlegen

News & Stories — 18. February 2015
by Matthias Kanter
Michael Braungart, Umweltschutz? Ameisen sind uns überlegen
Cradle-to-Cradle und den Kopf dahinter haben wir selbst erst vor Kurzem entdeckt. 
Was der Deutsche Michael Braungart weltweit vorantreibt, ist weit mehr als ein Teilaspekt in der Umweltbewegung. 

Der Denker und Forscher kommt um eine Ecke, von der viele vorher gar nicht wussten, dass es sie gibt. International kann Braungart schon auf beachtliche Erfolge verweisen, nur in Deutschland kennen ihn noch zu Wenige.

Ein Buch "Cradle to Cradle" ist heute in China das zweitmeist gedruckte Werk nach dem Kapital von Karl Marx  und die Niederlande haben sich als Land 2014 dem "Cradle to Cradle -Prinzip" verschrieben.

Dass er mit seiner Frau Monika Griefahn einst Greenpeace Deutschland gründete und heute vielleicht die einzige Umweltschutzidee inklusive wachsender Weltbevölkerung entwickelt hat, macht ihn zu einem singulären Pionier.

Was wirklich hinter dem Überbevölkerungsproblem steckt und was wäre wenn die Menschheit für die Umwelt so nützlich sein könnte wie die Armeisen, erklärt der Forscher äußerst unterhaltsam in diesem Video.


Entries from our blog

Interessante Artikel & Themen anderer Web-Seiten, die wir empfehlen möchten.

Disruptive Innovation Festival 2015: Exploring the Design of Our Global Economy

On November 2nd, The Disruptive Innovation Festival (DIF) launches its second annual online event to investigate the leading innovations shaping our global economy and pushing it into the future. For three weeks, thinkdif.co will be a platform for disseminating up to 12 hours of content per day, curated by the Ellen MacArthur Foundation—an organization dedicated to advancing the transition to a circular economy—and featuring a host of forward-looking start-ups, entrepreneurs, designers, thought-leaders and policymakers. Throughout the sessions (last year there were over 200) big-picture themes such as systems thinking, new business models, sharing economy and the internet of things will be discussed, debated and, hopefully, disrupted. 

The unique open-access nature of the festival foregrounds the discovery of new perspectives, so it seems natural that there are built-in opportunities for audience members to join the discussion and even to create content. It won't be just about the line-up of must-see headliners; attendees are given equal footing on the DIF stage. Registered users are eligible to host an Open Mic session, during which they lead the discussion about an idea that most matters to them. In addition, a list of international universities are participating in Big Top Tents, guided sessions that can take any shape the school chooses—from panel discussions to mini courses—and are aimed at sharing unique research and approaches. This mix of curated and impromptu content is geared toward participation and refreshingly flexible. A space that promotes unheard voices is probably a space where exciting conversations are happening. 

We parsed the long (!) list of programming and selected a few of our top picks from this year's line-up:

FabLabs Teardown

A live, simultaneous Teardown Lab will take place at participating FabLabs and maker spaces around the world, focusing on exploring the value of everyday objects. After the teardowns, attendees will collaborate to develop concepts and think about meaningful ways to repurpose the component parts they've uncovered into a new device. This is one of the few physical events of the festival, but a live feed will stream the activities on DIF's site. 

Michael Braungart on Cradle to Cradle Design

Braungart is one of the co-authors of Cradle to Cradle and his talk will be about dismantling mainstream ideas about sustainability ("Less bad is the not the same as good") and outline how we can increase our positive footprint by adopting Cradle to Cradle methods—an idea which he believes is about celebrating life. 

Regenerative Business: Learn from Etsy.org

This summer, Etsy opened up a new direction and launched Etsy.org—an entrepreneurial education program focused on regenerative business. The platform is being developed as a transformative new approach to business education, emphasizing personal growth and an understanding of the natural and social systems upon which we are operating. They recently launched a 15-week program to explore their ideas for what a 21st century business education should be, and their session at DIF—led by Matthew Stinchcomb, the Executive Director of Etsy.org—will provide insight into how the course is developing and why they thought it was necessary in the first place. 


Though each session has a scheduled airtime, most of the content will remain available for 30 days. Check out the full schedule of programming here, or if you're curious, watch some featured videos from last year's run.  

For more information on the ethos behind DIF, watch this quick primer created by the Ellen MacArthur Foundation:

Disruptive Innovation Festival 2015 will run from November 2-22, 2015. 

go to entry

What is Society's 'Drug' of Choice? Will Designers Ever End the Built-to-Break Model? Plus: Inside the Largest Mexican Restaurant in the World

Core77's editors spend time combing through the news so you don't have to. Here's a weekly roundup of our favorite stories from the World Wide Web.

What is the Opium of the People?

This Economist article asks a group of writers what we, the masses, use to anesthetize ourselves from the drudgery of ordinary life. The title is taken from Karl Marx's famous quote that "religion is the opium of the people;" but now that society is growing more secular, what's our drug of choice? Raising children? Food? Surfing the internet? Celebrity gossip? Designer goods? The article was written a few years ago but the answers are just as valid today.

—Rain Noe, senior editor

Step Inside Cuba's Oldest Printmaking Studio, Taller Experimental de Gráfica

A first-person narrative filled with fun facts about the history of printmaking in Cuba. Example: Lithography was introduced in Cuba during the early 19th century as a way to protect Cuban exports, especially tobacco, from counterfeiters.

—Emily Engle, editorial assistant

The New MacBook Pros Mark the End of Upgradeable Apple Computers

We tend to get hyper-focused on the technical minutiae amidst a new Apple product launch (you're likely to hear comments like "what's the practical use of this new feature?" or "I miss the size of the older model!"). In the case of the new remarkably thin MacBook Pro, another detail we may want to bring up is how this redesign completely compromises the sustainable integrity of Apple's previous models, rendering it nearly impossible now for computer repairs or RAM replacements to occur. Which ultimately brings up the question: will designers ever find a commercially viable way to end the built-to-break business model?

—Allison Fonder, community manager

Tortillas for Everyone

Here's a story about the largest Mexican restaurant in the world. Arroyo in Mexico City serves 15,000 tortillas each night, has nine dining rooms, mariachi bands, a bull ring, and seating for 2,200. The restaurant is an institution that has been in business since 1940, celebrating traditional Mexican cuisine and culture.

—Stuart Constantine, publisher and managing partner

go to entry
Please wait