»Fünf mal Hirsch!« Die einmalige Chance auf ein echtes Sammlerstück!

News & Stories — 01. August 2016
Mit einer slapstickartigen Filmkampagne wirbt der Autor für sein Buch. In einem der Videos liest Ingeborg Trampe daraus vor - natürlich nicht gerade im Tagesschau-Stil.
Ivo von Renner gehört zu den renommiertesten seiner Branche. Seine Handschrift steht für einen phantasievollen und erzählerischen Stil, um Marken eine Bühne zu geben. Zu den vielen Kunden, für die Ivo von Renner gearbeitet hat, gehören etwa Mercedes, Volkswagen, Telekom, Apple und jüngst Filme für ReinerSCT.

Herr von Renner: Sie trommeln gerade für ein Buch voller Postkarten an Ihre Familie. Ist das nicht viel zu privat für die Öffentlichkeit?

Ivo von Renner: Das mag auf den ersten Blick so wirken. Aber zu jeder, der von mir in drei Jahrzehnten handgemachten Postkarte gibt es auch Geschichten zu den je­weiligen Shootings. Es ist also ein Lesebuch für Menschen, die Spaß an Reisen und kuriosen Begebenheiten haben.

Was meinen Sie damit?

Ivo von Renner: Nun, ich erzähle zum Beispiel darin, ­warum wir uns haben einschneien lassen und in Folge in dem eigentlich schon geschlossenen Hotel nur noch Hirsch zu essen bekamen. Oder ich verrate, warum ich die Unterschrift von Sänger Yves Montand, dem ich an der Côte d’Azur begegnet bin, in seiner Gegenwart gefälscht habe. Das Buch „Aus der Entfernung zu Euch“ ist also weit mehr als eine Chronologie von Postkarten an meine ­Familie. Es ist ein emotionales und unterhaltsames Buch auch zum Verschenken für alle, die sich für Kunst und Kreativität interessieren.

Sie waren immer ein Geschichten­erzähler. Ist das heute noch gefragt?

Ivo von Renner: Heute wird leider mehr Geld für Photoshop ausgegeben als für den Fotografen. ­So berührt man aber keine Menschen. Aber ich sehe auch eine neue Generation von Kreativen, die wieder Spaß an Bild-Ideen hat.

Die Filme zur Crowdfunding-Kampagne sind sehr slapstickartig und Sie scheinen jede Menge Spaß dabei zu haben?

Ivo von Renner: Das stimmt. Ich wollte nämlich früher ­eigentlich Schauspieler werden und jetzt konnte ich das mal ausleben. Wer weiß, vielleicht werde ich ja noch ­Serienstar in einer Doku-Soap. Interview: Ingeborg Trampe

Sichere Dir Deine Ausgabe jetzt auf Kickstarter:

  • Ein bis zehn Bücher direkt nach Hause (30 € bis 300 €)
  • Ein Buch mit Signatur und Widmung (50 €)
  • Fünf Postkartendrucke und ein signiertes Buch (260 €)
  • Der China-Crew-Shot und ein signiertes Buch (360 €)
  • Ein Buch-Vortrag und das Leben als Fotograf plus … (5.800 €)
  • Ihr persönlich fotografiertes Portrait und in Dinner mit Ivo von Renner (5.800 €)


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Reporter's Theory: The VW Scandal was Due to Their Corporate Culture

Let me tell you how a car salesman once quickly sold me on a Volkswagen. He was a large, obese man, which is relevant. On a test drive, he sat in the passenger seat and my father sat in the rear seat behind me; the two of us together provided just about enough ballast to even the car out. As we pulled out of the dealership lot, the salesman directed me towards a very steep hill, and asked me to drive up the hill in second gear as he turned the air conditioner on full blast. With all three of us in the car I thought for sure it would choke, but the car accelerated up the hill as smoothly as if we'd been traveling on flat ground.

The proof was in the pudding, and the car served me well for five years. (I sold it and joined ZipCar when Manhattan parking became too expensive.) It lived up to the hype, and if I had to buy another car, I'd get another Volkswagen in a heartbeat.

So I was shocked when the scandal broke. I'm a fan of not only the VW brand but German engineering in general, and could not understand how such a technically competent company could be motivated to cheat.

Also disturbing was the nefariousness of the cheating. This was no simple fudging of figures on a chart, no rounding down when they should have been rounding up; instead software had been installed across the board on diesel models, and this software detected when an emissions test was being conducted and then secretly switched the engine over to a lean mode.

I've been eagerly awaiting the results of the investigation to see how this could have happened. But in the meantime, Reuters Breakingviews reporter Edward Hadas has published an Op-Ed piece containing his theories. VW fans among you will certainly want to read the article in full, but here are some of his salient points:

So how was it allowed it happen? Look to the corporate culture. The feuding cousins at the top of Volkswagen and Porsche promoted people with the same basic management style. In that kind of environment, three things tend to occur. Talented and arrogant executives do well. Bosses fail to delegate important decisions. Subordinates are expected to succeed, not to moan about problems which they cannot solve.
The hard style naturally travelled from top to bottom. So it is easy to imagine the pressure on the engineers who had been ordered to find a low-price way to keep diesel emissions down on a new engine model. The company's reputation for technical excellence was on the line. So was the strategy in the crucial North American market, where VW was struggling. Failure was not an option.
… A few enterprises have managed to maintain cultures which combine aggression and ambition with unflinching rectitude and constant self-examination, at least for a while. General Electric is a definite contender for the global all-round prize. Fans of VW's more luxurious German rival BMW might put it forward, but corporate life is generally easier for producers of luxury products with high profit margins than for mass-market players. Toyota was once the exception to this principle, but rapid expansion eventually compromised the Japanese company's commitment to excellence.

Speaking of Toyota, I find it interesting that people seem more outraged at Volkswagen's deceit than Toyota's accelerator scandal and GM's ignition switch scandal--even though Volkswagen's lies didn't kill a single person, while the Toyota and GM problems directly led to people's deaths. Why do you suppose that is? (That's not a rhetorical question, I'm genuinely asking you.)

Read Hadas' full piece here.

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Smartwatch Sign Language: A New Frontier For Awkward, Melancholic Tech Interactions?

It was only a few years back when heads would turn at the sight of an earbudded individual shouting loudly and gesticulating wildly to themselves. These brave early adopters were (quite rightly) treated with suspicion at first, but now such psychotic behavior barely raises a brow—hey, at least most still have a human at the other end.

With smartwatches now making some steady inroads to mainstream adoption, we could well be welcoming in a new era of tech interaction awkwardness and oddity to our lives and peripheral vision.

'Arla' is a new wearable / smartwatch accessory concept gracing the pages of Kickstarter this week—with the tantalizing promise of offering a new age of hands-free (erm, kind of...) control for your recently acquired strap-on smart screen. Slipped on under the strap of an intelli-timepiece (as the video below demonstrates) the accessory detects movements in the formarm to effectively turn the fingers into flexing and extending appendages of on-screen sorcery—finally freeing the digits from the arduous task of manipulating micro-GUI whilst sipping a frappuccino or other modern day multi-tasking.

Whilst part of us is, of course, utterly seduced by the apparent seamlessness of this magical screen manipulation, an equal measure is repelled by the thought of legions of coffee shop inhabiting urbanites (with what our grandparents would take for a severe nervous ticks) flicking their fingers and thumbs at themselves, searching for a cure to their ennui on yet another (yet more effortless!) shimmering glass surface. Ugh...and as if this generation were in need of yet more opportunity for developing next level RSI.

An unfortunate case of Post Traumatic Smartwatch Disorder

If you're searching through dusty mental archives for previous examples of such hands-free interaction devices, you might be reminded of the muscle reading Myo (the ID of which seems to have developed significantly since our last look) which promised equally Minority Report-esque displays of such things as drone control. Cynics amongst us will note the differing sizes and forearm location of these two devices. We're meeting the Arla with the healthy skepticism that any new Kickstarter wunderkind should receive these days. We'll believe this wizardry when we see it.

Whilst we're on the topic of awkward, semi-dystopian visions of smartwatch near futures—have you seen the new barrage of Apple Watch ads (of course you have, their bloody everywhere). Whilst a lot of the Silicon Valley scenarios and use-cases the spots are pushing on us seem forced (announcing your presence by drawing an arrow on your lover's wristwatch...please) some of them seem decidedly ungraceful. Did you see the jetsetter contorting to scan her on-wrist QR code? Perhaps such scanners will evolve for smartwatch seamlessness and grace. But, what ever happened to near field communication eh?

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