Formost is primarily looking for quality and really "good products". If something has a long tradition and is still produced today, this alone speaks for a timeless solution. Knowing the environment and the ideas from which a product was born becomes a story that we like to tell as much as about the people we are working with.
All German-speaking regions can look back on centuries-old craft traditions, in which in some cases highly specialised knowledge was passed on from master craftsmen to the next generation. The choice of materials, tools and processing methods, together with craftsmanship, local traditions and a sense of beauty, determine the 'design' of the product.
German design refers to several very different sources and origins, including very emotional ones. It finds a balance between romanticism and stringent straightforwardness, between sober ergonomics and thoroughly sensual qualities. Typical characteristics are a well thought-out concept, a solid choice of material, and a technically demanding execution. Even when recourse to earlier design epochs provides a certain playfulness, German design is extremely serious.
Perhaps it is this seriousness that makes German design so successful internationally.